One day, you get so much positive feedback. The next, it’s crickets or just another contact to confirm a technical detail. You may be asking: “What should I expect from the Japanese market? My brand seems to have a good fit, but why is the progress so slow? How should I proceed to the next step with Japanese partners?”
Western strategies tend to fail in Japan because Japanese consumers and competitors are different from the West. This simple and proven method allows you to avoid typical mistakes and grow with more confidence.
Access a curated list of ideal Japanese distributors who align with your brand.
Get localized and compelling sales content specifically created for Japanese buyers by Japanese industry experts.
Generate qualified leads by introducing your brand by collaborating with Japanese food and beverage professionals at a
live event.
Maximize partnership potential by leveraging a local action team working on your behalf – negotiations, promotional campaigns, new opportunities.
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“We’ve worked with TOO International for more than five years, and recommend them to many companies. Their strength lies in their knowledge of the Japanese market and culture, and their ability to translate them to European business models. We appreciated how they truly wanted to understand our company. This helped them clearly develop and defend us on the market.”
"TOO International's team does not only show what is needed to get done but is always willing to help execute in a hands-on and target-driven way. When you develop different international markets, you must have a reliable and trustworthy partner in every location who follows your interests in a localized way. TOO International exactly fits into that profile."
SAC S.p.A. has been active in the canned food market for more than 50 years. The company is the largest processor of Italian tomatoes and part of the group Consorzio Casalasco del Pomodoro.
Pasta Berruto S.p.A. is a Piedmontese company recognized worldwide for producing durum wheat semolina pasta and award-winning pasta cup products. Their history goes back to the 19th century.
Located in Piasco, Northern Italy, Nord Salse Srl is an Italian manufacturer of premium sauce and pesto products. The company makes products with a longer shelf-life, which enables them to reach markets as distant as Japan.
Zwack Unicum is one of the oldest companies in Hungary, having a history of more than 200 years. Unicum, which is a herb liqueur product, is the most well-known liqueur brand in it’s home country.
Lourdes Honey Ltd. has been producting and packing acacia and other types of honey for over 20 years. The company works with reliable beekeeping partners to provide large quantities of the best natural honey to clients.
HFI Ltd. processes over 3,000 tons of dried herbs, vegetables and fruits each year. The company supplies many of the world’s largest food and dietary supplement manufacturers.
For select Western food and beverage companies with ambitions to become a global brand, TOO International oversees a profitable expansion into the Japanese market and ensures its ongoing success.
Learn how tailored communication at every level speeds importer support in Japan’s F&B market.
Learn how to gain distributor commitment and boost your F&B brand’s revenue in Japan.
Focus on the underlying reasons behind slow importer commitments and how brands can address them.
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