The Japan meeting went great.
Six weeks later, nothing has moved.

That gap, between what Japan sounds like and what Japan is actually doing, is where we work: testing what's real before you commit further, and where it's warranted, taking senior local ownership to close it ourselves.

DISCUSS YOUR JAPAN SITUATION
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Sound familiar?

One month you get warm meetings and enthusiastic signals. The next, silence, or a request to confirm a detail that never turns into business. Usually, it comes down to one or more of these:

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Time and budget spent in Japan without a clear read on what's actually working
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Assumptions from your home market that don't hold up here, with no reliable way to tellwhich ones
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Distributor or partner interest that never quite turns into real, repeatable business
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No one locally accountable, with Japan managed remotely, part-time, or through a distributor you can't fully see inside
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Not sure whether the answer is a better plan, a better partner, or someone senior on the ground

Why TOO International?

For more than 13 years, we've actedas the Japan-side commercial layer for foreign companies, applying judgment built across business development, operations and related investments, not just a sales network.

‍¥2.7billion+ inclient-side sales generated from the ground up.

Across 20+ companies, 200+ Japanese distributor and partner relationships, and mandates lasting up to a decade.

SEE HOW WE WORK
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The Right Support for Where You Are

Not every Japan situation calls for the same response. Some need a clear-eyed test of whether the opportunity holds up. Some need local execution. Some need someone senior, permanently accountable on the ground. Here's where each one starts.

1. Reality Stress Test

Not sure whether Japan deserves more investment? We test what actually carries the plan against primary local evidence.

2. Investment Stress Test

For investors weighing Japan as part of a growth or deal thesis, we test whether the assumptions survive local operating reality.

3. Build Local Fit

Where the direction is sound, we turn it into a workable local plan with commercial assets and specialist-led execution.

4. Fractional Country Management

Need Japan locally owned before a permanent hire makes sense? We take defined responsibility for the plan, partners and execution.

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What our clients are saying

“We’ve worked with TOO International for more than five years, and recommend them to many companies. Their strength lies in their knowledge of the Japanese market and culture, and their ability to translate them to European business models. We appreciated how they truly wanted to understand our company. This helped them clearly develop and defend us on the market.”

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Davide Oglino
CEO, SAC S.p.A.
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"TOO International's team does not only show what is needed to get done but is always willing to help execute in a hands-on and target-driven way. When you develop different international markets, you must have a reliable and trustworthy partner in every location who follows your interests in a localized way. TOO International exactly fits into that profile."

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Patrick Bastin
CEO, swissmooh AG
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Selected Long-Term Clients

An extensive, long-term track record, deepest in food and beverage, but not limited to it.

SAC S.p.A. has been active in the canned food market for more than 50 years. The company is the largest processor of Italian tomatoes and part of the group Consorzio Casalasco del Pomodoro.

Pasta Berruto S.p.A. is a Piedmontese company recognized worldwide for producing durum wheat semolina pasta and award-winning pasta cup products. Their history goes back to the 19th century.

Located in Piasco, Northern Italy, Nord Salse Srl is an Italian manufacturer of premium sauce and pesto products. The company makes products with a longer shelf-life, which enables them to reach markets as distant as Japan.

Zwack Unicum is one of the oldest companies in Hungary, having a history of more than 200 years. Unicum, which is a herb liqueur product, is the most well-known liqueur brand in it’s home country.

Lourdes Honey Ltd. has been producting and packing acacia and other types of honey for over 20 years. The company works with reliable beekeeping partners to provide large quantities of the best natural honey to clients.

HFI Ltd. processes over 3,000 tons of dried herbs, vegetables and fruits each year. The company supplies many of the world’s largest food and dietary supplement manufacturers.

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Also working with investors

Japan can be a material part of a growth or investment case, and often an assumption nobody has tested. We test what actually carries the plan, independently, and say so plainly.

1. Schedule a call

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2. Test the assumptions

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3. Get a clear recommendation

TALK TO US IN CONFIDENCE

Find out whether, and how, Japan fits into your plans

See Us on the Ground in Japan

Our food & beverage work in Japan: tastings, promotions and trade events with clients. The same hands-on approach carries into our broader country management and advisory work.
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Insights

May 19, 2026

Mainstream at home, exotic in Japan

Why category signals in Japan do not validate market assumptions, positioning, or investment case.

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How Japanese Importers Screen F&B Products in 2026

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What Japan’s Rising Drink Import Categories Reveal for 2026

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