Insights

Stay up to date about industry trends, business news, client success stories, and more.

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December 13, 2024

3 Levels of Sales Communication to Grow with a Japanese F&B Importer

Learn how tailored communication at every level speeds importer support in Japan’s F&B market.

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December 10, 2024

Unlock Key Support Steps to Align Revenue Targets for Your F&B Brand in Japan

Learn how to gain distributor commitment and boost your F&B brand’s revenue in Japan.

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December 6, 2024

3 Challenges Slowing Down Japanese Importers’ Decisions on New F&B Brands

Focus on the underlying reasons behind slow importer commitments and how brands can address them.

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December 3, 2024

Why Local Mastery is the Key to Global Success for F&B Brands

Learn how F&B brands can thrive globally by mastering local preferences, norms, and adaptations.

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November 30, 2024

4 Essential Business Development Principles for Imported F&B Brands in Japan

Discover why strong importer relationships matter more than chasing orders for F&B success in Japan.

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November 28, 2024

How to Support Distributors and Position Your F&B Brand for Success in Japan

Learn how to empower distributors and align your F&B brand with Japan’s competitive market demands.

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November 26, 2024

3 Key Risks Keeping Japanese F&B Importers from Committing to New Brands

Learn the key risks Japanese importers face with new F&B brands and how to address them.

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November 24, 2024

How Understanding Local Consumers Drives F&B Success in Japan

Discover how aligning with Japanese consumer preferences can unlock success for your F&B brand.

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November 23, 2024

Localize Your F&B Brand for Success in Japan: Translation Isn’t Enough

How to unlock growth for your F&B brand in Japan through true localization.

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November 22, 2024

Consistency: The Key to F&B Success in Japan

How to stay top of mind in Japan’s F&B market—consistency is key to building long-term success!

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November 21, 2024

Why Distributors in Japan Are More Than Just Customers

Here's how strong partnerships with Japanese F&B distributors can drive success for your brand.

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November 20, 2024

Why Japanese Food and Beverage Importers Start Small (And How to Align Your Goals)

Discover how to align with Japanese importers, address their risks, and secure lasting partnerships.

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November 19, 2024

Why Japanese Food and Beverage Importers Ask So Many Questions (And How to Answer Them)

Learn how to address Japanese importers' concerns on market fit, brand success, and compliance.

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July 20, 2023

Does it take too long to get import F&B products on Japanese shelves?

When introducing a new product or brand to the Japanese market, it's important to recognize that ...

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June 20, 2023

Why "soy" is a powerful buzzword in the Japanese plant-based chocolate market

This post explores why "soy" is a more effective buzzword than "plant-based" in the Japanese...

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May 20, 2023

4 Marketing Tactics: What You Can Learn from Gourmet Popcorn in Japan

The gourmet popcorn trend gained momentum in Japan a few years ago, when...

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February 20, 2023

The rapid growth of frozen foods in Japan

In 2022, frozen foods were named the "dish of the year" by...

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February 14, 2023

How Japan’s $30 billion gift market can help grow your F&B brand

Gifting is an often-overlooked demand driver in the Japanese retail industry...

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February 6, 2023

Which Japanese F&B trade show is the best for your brand?

In Japan, many food and beverage industry expos are organized throughout the year, but the most...

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February 3, 2022

Victoria Organic Tomatoes to Become Available in Japanese Supermarkets

The premium Japanese supermarket chain Shell Garden (part of Seven & i Holdings) introduced...

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October 30, 2021

What makes the plant-based milk boom in Japan different?

Plant-based alternative food is a fast-growing segment around the world. According to the Good...

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October 21, 2021

3 reasons why the online distribution of branded food products requires better marketing in overseas markets

The sale of consumer goods online is a constantly growing trend, and many consumer food producers...

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August 10, 2021

Key merchandising practices of Japanese convenience store chains

Anyone who has visited Japan will have encountered local convenience store chains. Even during a...

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August 4, 2021

Japan's Truffle Boom Has Reached a New Level

Alongside foie gras and caviar, truffle is one of the top three so-called delicacies of the world...

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July 7, 2021

What is the latest food craze in Japan? Maritozzo!

When you walk down the streets of downtown Tokyo, and you hear local salarymen talking about...

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June 22, 2021

4 reasons why Zwack’s Unicum could become the next success story in Japan

Unicum, the national drink of Hungary, made of more than forty different herbs and spices, has...

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June 16, 2021

5 Successful Localisation Tactics That You Can Learn from Kit Kat in Japan

Kit Kat is a well-known brand around the world. However, in Japan, Nestlé has taken its marketing...

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June 9, 2021

Top-Level Cheese Experts in Japan?

Cheese might not be the food item that you would imagine as a part of a meal in Japan. However...

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June 2, 2021

How You Can Sell Commodity Food Items as Successful Brands in Japan

Bananas are sold as a commodity in most parts of the world. How is it possible to differentiate...

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May 18, 2021

3 Proven Ways Your Wine Label Can Make an Impact in Japan

Japan is one of the largest wine importers in the world. Competition is cutthroat, and labels in...

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February 25, 2021

Download our recent report on the growing Japanese chocolate market for free

Japanese chocolate consumption is showing a growth trend, which is driven by a wide consumer base...

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October 7, 2020

How to reduce your budget and build sustainable results in the Japanese market

Expanding your business in far-away markets has always been a tough job. On top of that, the...

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July 13, 2020

How COVID-19 affected retail food segments in Japan recently?

Now it may be an excellent time to promote your brand in Japanese retail if you are in the busine...

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May 31, 2020

Why is knowing the local language not enough for international market development?

Even in your home market, a knowledge of the language is nowhere near enough to guarantee success...

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May 18, 2020

Why negotiations with Japanese partners in the F&B industry sometimes hit the rocks

In our dealings with food and beverage products, we have witnessed many situations where European...

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May 11, 2020

Why now is the right time to start your market expansion plans in the food industry

A crisis can provide new opportunities. Crisis. The word originates from Greek and means...

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May 5, 2020

What will happen with the globalisation of the food market after Covid-19?

In recent days and months, almost everyone has been thinking about the changes and effects...

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April 23, 2020

Why is it a myth that good products sell themselves?

People often say that good products need no marketing because they “sell themselves”.

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February 14, 2019

Japanese Food in the West: A Continuing Growth Story

In any major city in Japan, you can find Western cuisine of the same level and quality as in its...

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February 14, 2019

How to Make Your First Company Introduction Material for the Japanese Market

Having your introduction material in the local language of the target market is essential.

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January 28, 2019

Be Prepared For A Different Timeline

Starting business between Europe and Asia may take a long time but it is worth the patience.