February 25, 2021

Download our recent report on the growing Japanese chocolate market for free

Japanese chocolate consumption is showing a growth trend, which is driven by a wide consumer base...

Executive Summary

Japanese chocolate consumption is showing a growth trend, which is driven by a wide consumer base that can afford to purchase premium products on a daily basis. Competition is strong as global and local brands are aggressively investing in marketing to ensure their products reach the right segments.

In 2018, the total sales of chocolate products accounted for 4.12 billion EUR, a slight decline compared to the previous year but still a 650 million EUR increase compared to 2013. Japan represents more than 4 percent of the global chocolate market, making it one of the most attractive chocolate export destinations, and imported products constitute one-tenth of the total domestic volume.

Read our full report by clicking here.

See our recent articles

March 31, 2025

Navigating F&B Trade Shows in Japan: Strategies for Brand Growth and Market Entry

How F&B brands succeed at Japan’s trade shows—insights from 10+ years on the ground.

Read More
March 25, 2025

What to Watch: Market Dynamics in Japan’s F&B Retail Distribution (2025)

Japan’s F&B retail distribution and consumer trends: what import brands should watch in 2025

Read More
December 13, 2024

3 Levels of Sales Communication to Grow with a Japanese F&B Importer

Learn how tailored communication at every level speeds importer support in Japan’s F&B market.

Read More